PERFORMANCE MARKETING • LEAD GENERATION • GROWTH
We help aesthetic clinics and ambitious businesses attract qualified enquiries, convert prospects into customers, and scale through performance-driven marketing.
Figures below come from our campaign dashboards and project records. Client names are withheld in the source material.
Monthly Meta Ads spend handled
Revenue generated while managing ₹1.03L+ in ad spend
Average cost per phone call lead on one Meta campaign
Phone call leads from one Google Ads campaign on ₹1.13L+ spend
Excellent clinics lose patients to better marketing, not better care. These are the problems we hear most.
Your business cannot rely on inconsistent leads to maintain growth.
Money goes into campaigns without a clear understanding of what drives conversions.
Enquiries come in, but too few are ready to purchase or book.
Marketing efforts generate short-term results without a sustainable growth system.
Your marketing shouldn't be another expense to worry about. It should be a growth engine for your business.
Targeted Facebook and Instagram campaigns built around lead forms and phone calls.
Benefit: a steady flow of enquiries at a cost you can track.
Search campaigns that reach people already looking for your services.
Benefit: phone calls and form conversions from high-intent searches.
Ad concepts and creatives developed to connect with the right audience.
Benefit: ads that stand out and get tested for what works.
Polished editing of ad creatives and content, ready for your campaigns.
Benefit: clean, consistent assets across every ad.
Custom-coded websites, from e-commerce stores to portals with payments and inventory.
Benefit: a site built to convert the traffic you pay for.
Business systems and lead follow-up automation that cut manual work.
Benefit: faster follow-up and better lead conversion.
Learn about your business, services, target audience, and growth objectives.
Develop a customized marketing strategy, advertising plan, and conversion funnel.
Launch targeted campaigns, deploy creative assets, and optimize lead generation.
Analyze performance, improve conversions, and identify opportunities for sustainable growth.
Campaign results from Meta Ads, Google Ads and web development projects. Client names are withheld and screenshots are available on request.
Results reflect specific campaigns and periods. Outcomes vary by business, offer, market and budget, and we don't guarantee results.
Every campaign is built around leads, calls and revenue.
Campaigns are reviewed and improved continuously, based on results.
Ad concepts and creatives are tested to find what connects with your audience.
Our lead started as a coder, so tracking, automation and websites are part of the work.
Lead follow-up systems reduce manual work and improve lead conversion.
We measure success by the enquiries and revenue your business sees.
Black Pen Media is led by Vishal Sugumaran, a digital marketing professional with 3 years of experience in Meta Ads, lead generation and automation.
Tell us a little about your business. Our team will review your requirements and get in touch to discuss how we can help you generate more qualified enquiries.
Aesthetic, skin, hair, dermatology, cosmetic and wellness clinics, plus other premium businesses that need steady qualified enquiries.
Clinics are our main focus, and our work includes a Meta Ads account for a hair and skin business. We also run campaigns in other sectors.
Yes. We manage both, along with creative strategy and lead follow-up automation.
Campaigns can start producing enquiries soon after launch, but timing depends on your offer, market and budget. Optimisation improves results over time, and we don't promise specific outcomes.
We don't publish a fixed minimum. Share your current budget in the form and we'll tell you honestly what is realistic for your goals.
Yes. We develop ad concepts and creatives, and we build custom websites and landing pages.
Request a growth consultation using the form above. We'll review your details and contact you to discuss next steps.
Let's identify what's holding your marketing back and explore a strategy to move your business forward.
Book Your Growth ConsultationWe've received your request and will contact you on WhatsApp or email to arrange your growth consultation.
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